Overview
MAXIQUE's second campaign - same brand, completely different visual world.
The bag demanded its own language. White patent leather body, chrome angular frame, cascading oval rings as handles.
Everything was built from the ground up: the model, the outfit (white ribbed turtleneck with chrome disc embellishments, gray structured mini skirt, white stilettos), the lighting system, the set - chrome cylindrical pedestal, mirror floor, seamless grey studio backdrop. Six distinct compositions, each with its own framing logic: product hero, full editorial, reclining pose, close-up of logo, low-angle power shot.
The stills were then animated in Seedance 2.0 - each clip directed shot by shot with specific camera movement, lighting behavior, and sound design.



