BASKETWEAVE is a campaign built around a hand-woven leather bag, exploring texture and craft as the focal point of a quiet, material-led wardrobe.

The concept: heritage technique meets minimal power dressing - the woven bag anchoring an otherwise pared-back look of black knitwear, a fluid ivory maxi skirt, and sculptural gold jewelry, staged against warm wood panelling and soft daylight through blinds.

The campaign - model, styling, lighting, and set - was generated and directed entirely with AI, holding one consistent character across product and lifestyle shots to build a full, cohesive campaign world.