LIGHT TO SHADOW campaign visual 1
LIGHT TO SHADOW campaign visual 2

Overview

LIGHT TO SHADOW is a self-initiated editorial shot in a single day with one model, moving from a bright, rustic daylight set to a saturated, colour-gelled night mood.

The first act plays in leather and lace against hay bales and a clean white studio backdrop - graphic, sculptural, western-inflected. The second turns the same model into something darker: a red corduroy blazer, snakeskin, and a chain-link choker under deep red and violet gel lighting.

Led the full production - casting direction, set and prop styling, coordination with makeup and wardrobe stylists - and shot the campaign personally, carrying one story across two distinct lighting setups and moods in a single session.

LIGHT TO SHADOW campaign visual 1
LIGHT TO SHADOW campaign visual 2
LIGHT TO SHADOW campaign visual 3
LIGHT TO SHADOW campaign visual 4
LIGHT TO SHADOW campaign visual 5
LIGHT TO SHADOW campaign visual 6
LIGHT TO SHADOW campaign visual 7

Open to roles in fashion, beauty, and creative production