SUNBLEACHED is a spec campaign for LORE, built around the fragrance's own notes - warm skin, ylang ylang, coconut nectar, sandalwood, marine musk, full sun.

The concept translates those notes into a coastal, sun-worn world: the bottle balanced on volcanic rock at the waterline, caught mid-wave, held against wind-blown hair and salt-damp skin at golden hour. Product and lifestyle shots share the same warm, bleached-out light, so the fragrance reads as something lived-in rather than staged.

The campaign - model, styling, lighting, and set - was generated and directed entirely with AI.