MAXIQUE is a pre-launch luxury fashion and beauty brand launching in the UAE, founded by designer Max Marka. Their signature piece: a double-torpedo lipstick built around embedded LED technology.

The brief: 'electrical discharges - like a storm.'

I built the campaign around the product as an energy source rather than an object sitting in a frame - undulating particle waves in crimson shifting to orange-gold, staged on a dark reflective surface that doubles the tension.

With no physical samples in existence, the full campaign - stills, video, and an original soundtrack - was produced entirely with AI.